Goal Crushing February
One goal. One month. Real success.
This February, stop spinning your wheels. Choose one goal that truly matters, and finally follow through. With a proven 28-day framework, daily motivation, and built-in accountability, you’ll turn intention into action and finish the month with real, measurable success.
Make February the month you Finally follow through and Succeed.
Most people set goals and lose steam by mid-January. Goal Crushing February changes that.
This 28-day experience helps you choose one goal — the one that really matters — and finally make meaningful progress.
One focused goal so you stop spinning your wheels.
A proven framework that turns intention into action.
Daily accountability + community to keep you moving forward.
Led by Joyce Shulman — bestselling author and co-founder of four multi-million-dollar businesses — this program blends structure, simplicity, accountability, and support.
It’s not about hustle. It’s about progress.
By the end of February, you’ll have real results and the confidence that comes from actually doing the thing.
One month. One goal. Let’s crush it.
Why February?
It’s short — and that’s the point.
Twenty-eight days is long enough to make real progress, but short enough to stay focused and finish strong. We can do anything for 28 days right?
It’s the reset month.
By February, most of those good intentions we set in January have fizzled. This is your chance to reignite your motivation and build real momentum (while everyone else is stalling).
What else are you doing in February?
The days are short, the weather’s lousy, and distractions are few. It’s the perfect time to hunker down, focus, and make something happen.
The goal crushing February Strategy
Week One – Clarify & Commit: Set your Goldilocks Goal, learn the difference between lead and lag measures, and separate signals from noise.
Week Two – Systems & Cadence: Create the systems and accountability rhythms that make progress inevitable.
Week Three – The Dip & The Discipline: Confront the Four Horsemen of limiting beliefs, learn what to do when it gets hard (and boring), and discover why it takes what it takes.
Week Four – The Celebration & The Bridge: Reflect on your wins, celebrate your progress, and leave with your personal Goal Crushing Blueprint—a repeatable system for any goal you set in the future.
What You’ll Get
1) Pre-Game: Get Ready to Crush It
Beginning in mid-January, you’ll receive a series of short lessons that reveal the secrets to framing the perfect Goldilocks Goal — not too big, not too small, just right. These pre-game prompts will help you arrive at February 1 ready, focused, and excited to get started.
2) Weekly Live Sessions
Each week, we’ll meet as a group to dig into a focused theme, share progress, and build momentum:
Week One – Clarify & Commit: Set a Goldilocks Goal, learn the the difference between lead and lag measures, and separate the signals from the noise.
Week Two – Systems & Cadence: Create the systems and accountability rhythms that make progress inevitable.
Week Three – The Dip & The Discipline: Confront the Four Horsemen of limiting beliefs, learn what to do when it gets hard (and boring), and discover why it takes what it takes.
Week Four – The Celebration & The Bridge: Reflect on your wins, celebrate your progress, and leave with your personal Goal Crushing Blueprint—a repeatable system for any goal you set in the future.
Don’t worry if you miss a session — each will be recorded and available for you to watch anytime.
3) Daily Motivation: In Your Inbox (and In Your Ear)
Every morning for 28 days, Joyce will be in your inbox and in your ear with short, actionable messages that inspire, teach, and motivate to keep you moving forward.
4) Weekly Office Hours
Feeling stuck or need a dose of motivation? Drop into Joyce’s weekly office hours for personal guidance, troubleshooting, or encouragement.
5) Goal Crushing Kit
You’ll receive a simple but powerful digital toolkit to support your progress, including:
A Goal Tracker Template to record daily actions and milestones
Weekly reflection and progress pages
A Motivation Mantra worksheet to keep your focus sharp
6) Optional Accountability Buddy
Want an extra layer of accountability? You’ll have the option to be paired with a fellow Goal Crusher for weekly check-ins and encouragement. (Totally optional, the value is there whether you join this or not.)
7) Celebration & Share Event
We’ll wrap up with a celebration event where you’ll reflect on what you accomplished, share wins, and set your sights on what’s next. You’ll also get a Share Your Win template that makes it easy to post your success story — available as a Canva link and downloadable PDF, so you can use whichever format works best for you.
8) Stronger Goal-Crushing Muscle (The Ultimate Takeaway)
By February 28, you’ll not only have accomplished something that matters to you, you’ll have strengthened your goal-crushing muscle. You’ll leave with renewed confidence, sharper tools, and proof that you can take consistent action and accomplish what you set out to accomplish. You will enter March a Goal Crusher.
Who It’s For
You want to start the year strong—and stay strong.
You’re ready to move beyond resolutions and build real momentum toward something that matters. You want February to be the month you finally follow through.You thrive with structure and accountability.
You know what to do, but you also know that progress comes faster with a framework, a plan, and a little bit of community support.You want momentum, not more overwhelm.
You’re not looking for another course or lofty resolution. You want a clear path, practical tools, and a system you can stick with.You’re ready to prove something to yourself.
That you can focus, follow through, and finish strong—no matter how busy life gets.
Who It’s Not For
You’re looking for a quick fix.
This isn’t about hacks or shortcuts. It’s about clarity, commitment, and consistent action.You’re not ready to pick one goal.
If you’d rather dabble in ten things at once, this probably isn’t your moment. GCF is about focus—choosing one thing and doing it well.You don’t want accountability.
Goal Crushing February works because we show up for ourselves and for each other. If you’re not open to that kind of support, this might not be the right fit.
-
![]()
“What Joyce has created goes beyond motivation. She makes the overwhelming doable.”
Liz S.
-
![]()
“I would recommend it to anyone who has dreamed of doing something and never been able to start. I launched my side hustle in one month.”
Soraya K.
-
![]()
“First it really challenged me to figure out what my goal really was. Once I dialed that in, the rest was much easier thanks to Joyce”
Marco H.
-
![]()
“I've always wanted to write a book, but it seemed so overwhelming. This got me in action!
Betty W.
Start Your Journey
Goal Crushing February
$95
Limited Time Only ($149 after Thanksgiving)
Includes:
Pre-Game Prep: Short lessons to set your perfect, "just right" goal ready for February 1.
Weekly Live Group Sessions: Focus on clarity, systems, overcoming limits, and celebrating wins.
Daily Motivation: Actionable messages from Joyce—delivered in your inbox and ear—28 days straight.
Weekly Office Hours: Personal guidance, encouragement, and troubleshooting with Joyce.
Goal Crushing Kit: Includes tracker templates, reflection pages, and focus worksheets.
Optional Accountability Buddy: Pair up for weekly check-ins (or go solo—you get full value).
Celebration & Share: Wrap up with a fun event, reflection, and easy share-your-win tools.
Build Your Goal-Crushing Muscle: Leave with confidence, sharper tools, and proof you can take action.
100% Money-Back Guaranteed.
If you don’t feel momentum by Day 7, get a full refund
Goal Crushing February
$295
Limited Time Only ($449 after Thanksgiving)
An $800 value!
Includes:
Pre-Game Prep: Short lessons to set your perfect, "just right" goal—ready for February 1.
Weekly Live Group Sessions: Focus on clarity, systems, overcoming limits, and celebrating wins.
Daily Motivation: Actionable messages from Joyce—delivered in your inbox and ear—28 days straight.
Weekly Office Hours: Personal guidance, encouragement, and troubleshooting with Joyce.
Goal Crushing Kit: Includes tracker templates, reflection pages, and focus worksheets.
Optional Accountability Buddy: Pair up for weekly check-ins (or go solo—you get full value).
Celebration & Share: Wrap up with a fun event, reflection, and easy share-your-win tools.
Build Your Goal-Crushing Muscle: Leave with confidence, sharper tools, and proof you can take action.
Plus an Exclusive one-hour 1:1 with Joyce to:
Dial-in your Goldilocks goal
Define your specific lead measures (action plan)
Plan how will you track your progress
Strategize how to overcome what might stand in your way
Meet Joyce
Armed with curiosity, big dreams, and plenty of grit, Joyce Shulman has built a career helping people turn goals into action. She’s the co-founder of 99 Walks, inspiring community-driven health and wellness, and Macaroni Kid, the family media company reaching millions of parents.
She’s also the author of Walk Your Way to Better and other books that make fitness, wellness, and habit-building approachable, helping busy parents, creators, and entrepreneurs actually follow through on their plans.
A wife and mom of two, Joyce knows firsthand how to juggle priorities while still moving forward on personal goals. That perspective powers programs like Goal Crushing February, where small, practical steps lead to real momentum.
Before building her businesses, Joyce worked in high-stress law firms, seeing how easy it is to feel productive but stuck. Choosing to leave the career she loved for a life she envisioned inspired her to create tools and communities that help others take control of their lives, without losing their spark.
Even while coaching, writing, and teaching, Joyce stays hands-on in her ventures, keeping her advice real, actionable, and rooted in experience. Her mission: help people show up for their goals, develop confidence, find joy, and actually finish what they start.
✺ Frequently asked questions ✺
-
By the end of these 28 days, you’ll have done something real — not planned it, not talked about it, but accomplished it.
You’ll pick one meaningful goal, focus on it with clarity and discipline, and watch what happens when distraction and excuses take a back seat. Along the way, you’ll learn a simple, repeatable system for setting the right goal, tracking progress, and staying consistent, even when the initial excitement fades.
The result? You’ll end February with an accomplishment you’re proud of and a personal blueprint you can use to crush any goal that comes next.
Because when the days are short and the world slows down, it’s the perfect time to prove to yourself what you can do.
-
The short answer: everyone. Yes, really.
Anyone who’s tired of thinking about their goals and ready to do something about them.
Entrepreneurs who want to launch a new offer, finally follow up on warm leads, or build a habit of consistent action. Professionals who are ready to get organized, carve out focus time, or make real progress on something that keeps slipping to the bottom of the list. Parents who want to reclaim a bit of space — physical or mental — and prove that their goals matter, too. Creators who’ve been meaning to start the book, the podcast, or the project.
Whatever your goal — to get stronger, make more sales, declutter your home, or simply finish what you start — Goal Crushing February gives you the focus, structure, and accountability to make it happen.
Because once you crush one goal, you’ll know how to crush the next.
-
A lot because we want you to finish February with both a win and a system that works.
You’ll start with Pre-Game Prep, a few short lessons to help you set your “just right” goal and get ready to hit the ground running on February 1. Each week, you’ll join Live Group Sessions focused on clarity, systems, mindset, and celebrating your wins.
Throughout the month, you’ll get Daily Motivation—actionable messages from Joyce in your inbox and your ear for 28 straight days—and have access to Weekly Office Hours for personalized guidance and troubleshooting.
You’ll also receive your Goal-Crushing Kit with tracker templates, reflection pages, and focus worksheets, plus the option to pair with an Accountability Buddy for weekly check-ins (or go solo).
And at the end, we’ll celebrate together, sharing wins, reflecting on what worked, and making sure you leave with confidence, sharper tools, and proof that you can take action.
