Goal Crushing February
The way to turn “someday” into “TODAY”!
It all begins with a goal. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a personal goal, to transform your body, to improve a relationship. Whatever it is, turning dreams into actions makes all the difference.
What is goal crushing February?
February 1-28, 2026
Goal Crushing February helps you turn intentions into action. Your goals live at the intersection of what matters, what you’re capable of, and what you’re ready to commit to, right now.
Led by Joyce Shulman, bestselling author and founder of four multi-million dollar businesses, this 28-day program blends inspiration with structure to help you get clear, take action, and achieve that goal, now.
It’s not about hustle or perfection, it’s about alignment: matching your energy, priorities, and purpose so February becomes the month you truly move forward.
Join a supportive community guided by Joyce’s signature mix of practicality and accountability. By month’s end, you’ll have real tangible progress towards your goal. You may even achieve it, depending on the size of your goal.
Goal Crushing February — your roadmap to turning “someday” into “today.”
Regularly $149 - Now Just $99 Through Thanksgiving!
“I didn’t think I needed help setting goals, until I realized I wasn’t actually reaching them. Joyce changed that. Goal Crushing February helped me stop overthinking and start doing.
Every day felt simple and doable. Joyce’s energy made it fun, not heavy or serious. I started small, stuck with it, and by the end of the month, I was actually proud of what I’d done, not just what I’d planned to do.
If you ever feel stuck or lost with your goals, this is the push you need. Joyce makes you believe you can do it… and then you actually do.”
Megan B.
“Not only did I crush my February goal, I know I can use this stuff to crush any goal I set moving forward.”
Elise K.
The goal crushing February Strategy
Week One – Clarify & Commit: How to set a Goldilocks Goal, the difference between lead and lag measures, and how to separate signals from noise.
Week Two – Systems & Cadence: Create the systems and accountability rhythms that make progress inevitable.
Week Three – The Dip & The Discipline: Confront the Four Horsemen of limiting beliefs, learn what to do when it gets hard (and boring), and discover why it takes what it takes.
Week Four – The Celebration & The Bridge: Reflect on your wins, celebrate your progress, and leave with your personal Goal Crushing Blueprint—a repeatable system for any goal you set in the future.
Who It’s For
You want to start the year strong—and stay strong.
You’re ready to move beyond resolutions and build real momentum toward something that matters. You want February to be the month you finally follow through.You thrive with structure and accountability.
You know what to do, but you also know that progress comes faster with a framework, a plan, and a little bit of community support.You want momentum, not more overwhelm.
You’re not looking for another course or lofty resolution. You want a clear path, practical tools, and a system you can stick with.You’re ready to prove something to yourself.
That you can focus, follow through, and finish strong—no matter how busy life gets.
Who It’s Not For
You’re looking for a quick fix.
This isn’t about hacks or shortcuts. It’s about clarity, commitment, and consistent action.You’re not ready to pick one goal.
If you’d rather dabble in ten things at once, this probably isn’t your moment. GCF is about focus—choosing one thing and doing it well.You don’t want accountability.
Goal Crushing February works because we show up for ourselves and for each other. If you’re not open to that kind of support, this might not be the right fit.
-
![]()
“What Joyce has created goes beyond motivation. She makes the overwhelming doable.”
Jamie C.
-
![]()
“I would recomend it to anyone who has dreamed of doing something and never been able to start. I was able to launch my side hustle in one month.”
Soraya K.
-
![]()
“First it really challenged me to figure out what my goal really was. Once I dialed that in, the rest was much easier thanks to Joyce”
Marco H.
-
![]()
“I'm not they type of person to do challenges, but my book was 1/2 finished for 4 years so I figured why not? Once I got with the program, I finished it in 3 months!”
Betty W.
Limited Enrollment
Limited Enrollment
Meet Joyce
Armed with curiosity, big dreams, and plenty of grit, Joyce Shulman has built a career helping people turn goals into action. She’s the co-founder of 99 Walks, inspiring community-driven health and wellness, and Macaroni Kid, the family media company reaching millions of parents.
She’s also the author of Walk Your Way to Better and other books that make fitness, wellness, and habit-building approachable, helping busy parents, creators, and entrepreneurs actually follow through on their plans.
A wife and mom of two, Joyce knows firsthand how to juggle priorities while still moving forward on personal goals. That perspective powers programs like Goal Crushing February, where small, practical steps lead to real momentum.
Before building her businesses, Joyce worked in high-stress law firms, seeing how easy it is to feel productive but stuck. Escaping that rut inspired her to create tools and communities that help others take control of their lives, without losing their spark.
Even while coaching, writing, and teaching, Joyce stays hands-on in her ventures, keeping her advice real, actionable, and rooted in experience. Her mission: help people show up for their goals, find balance, and actually finish what they start.
✺ Frequently asked questions ✺
-
By the end of the 28 days, you’ll have more than just motivation — you’ll have a plan.
You’ll know what matters most to you, what you’re naturally good at, and how to turn that clarity into action.We’ll help you name your values, uncover your strengths, and figure out what you really want next — not what you think you should want.
Most importantly, you’ll leave with a simple, personal roadmap to keep you focused and moving forward long after February ends.
In short: expect to finish lighter, clearer, and ready to crush your goals — one small win at a time.
-
The short answer: everyone. Yes, really. Entrepreneurs, business folks, creators, stay-at-home parents… anyone who’s ready to stop thinking about their goals and actually start crushing them.
It’s for anyone who’s ever set a goal and let it slip, anyone who wants a little guidance, accountability, and momentum to finally make progress. Whether you’re chasing a big career move, a personal project, or just trying to carve out more time for yourself, this program meets you where you are.
-
Daily coaching from Joyce, workbooks, weekly webinars, engagement and support from peers, and more.
