Hey February: It's Game On

February is the shortest month of the year. A mere 28 days. And those days remain short and, in much of the country, cold and gray. For many, February is not easy.


But maybe there is a different way to look at February. Maybe we can look at February not just as a month to be endured, but as a challenge to be accepted. 28 days. The shortest month of the year. Perhaps we can consider February a sprint, not a marathon.


Now, over the course of more than a decade working closely with women who are building their own businesses and chasing their own, unique dreams, I have said “it’s a marathon not a sprint” more times than I can possibly count. And it is true: businesses, relationships and lives are built brick-by-brick.


Yet there are things I love about a sprint. I love the challenge of exploring how hard I can go and how much I can accomplish in a short, defined period of time. I like the feeling at the end of a sprint knowing that I left nothing on the table. 


Perhaps, rather than seeing February as something to be endured, this year, we see February as a challenge to be accepted.

joyce shulman